ABOUT

Oui the label is a contemporary brand who doesn't play by the traditional rules of bridal fashion. Channelling do-it-your-way style icons such as Bianca Jagger, Keira Knightley, and Olivia Palermo, the label seeks to answer the cry of modern brides for a uniquely un-wedding wedding outfit.

Each season, Oui the label presents short stories through a small collection of carefully curated, interchangeable pieces that are easy to wear and stays true to their modern luxe aesthetic.

Whilst unmistakably fashion forward, each piece from the Oui collection exudes timeless elegance. A decision you will not soon regret in years to come. The label showcases premium quality fabrics and materials with attention to detail in workmanship. Designed in Melbourne and delivers worldwide. Get in touch or simply say hello via info@ouithelabel.com

We bring you fashion forward, interchangeable pieces that are easy to wear and stays true to our modern luxe aesthetic.  Each piece has been lovingly designed and hand-made to seamlessly fit together, allowing the Oui bride to rock multiple outfits on their special day.
OUI THE LABEL