Say Oui!

Oui The Label is a contemporary bridal brand who doesn't play by the traditional rules of bridal fashion. Channeling do-it-your-way style icons such as Bianca Jagger and Olivia Palermo, we seek to answer the cry of modern brides for a uniquely un-wedding dress.

So say oui, because every great adventure starts with the willingness to say yes.

 

 

 

Image
shiloh
Image
anti bride

Eleventh Hour

For the dreamers who always believe,
That even in the darkest of nights,
There is light at the end of the tunnel.

Discover the latest Oui The Label collection, featuring effortlessly femme silhouettes
with our signature bridal-cool.

 

Featured Products

Dress
A$3,300.00
Dress
A$2,613.00
Dress
A$3,025.00
Dress
A$3,300.00

Journal

Collections

A fashion story that is representative of simple pleasures.

Featuring oh-so-chic bridal looks in a rural glam setting.

Love Stories

Sydney • 30 October 2020

Musings
The team at Oui The Label have put our heads together and come up with the best tips for you to keep calm and be as wonderfully you as possible in the lead up to your special day.

Chérie By Oui

The new bridal brand by Oui The Label. 

Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.

Image
promise
Image
kismet
Image
anti bride

Find Your Nearest Store

You can find your favorite Oui The Label styles in our E-boutique and via select stockists.

Say oui at a location near you.

 

 

Let's get social @ouithelabel