Say Oui!

Oui The Label is a contemporary bridal brand who doesn't play by the traditional rules of bridal fashion. Channeling do-it-your-way style icons such as Bianca Jagger and Olivia Palermo, we seek to answer the cry of modern brides for a uniquely un-wedding dress.

So say oui, because every great adventure starts with the willingness to say yes.

 

 

 

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Romantic Revolution

The new you could last a moment or a lifetime,
but one thing is for sure,
you are no longer quite the same.

Discover the latest Oui The Label collection, featuring modern maximalism and classically chic pieces with an underlining sensuality.

 

Featured Products

Dress
A$3,180.00
Dress
A$3,180.00
Dress
A$3,300.00
Dress
A$3,480.00

Journal

Love Stories
Ever since we started dating, we knew that when the time came, we wouldn’t want to have a long engagement. However, I did not expect to have our wedding just 3 months after we got engaged! It was stressful and chaotic, but when the day came, all I felt was relief when I woke up that morning. Relief that the planning was over but also a calmness settled over me because I knew I would get to marry my best friend that day.
Editorial

A fashion story that is representative of simple pleasures.

Featuring oh-so-chic bridal looks in a rural glam setting.

Love Stories
Being a 2020 bride, you can only imagine what kind of stress we were feeling. Nevertheless, we persevered and were lucky to be able to go ahead with our plans. We will never forget the week leading up to 30 October 2020. It was scheduled to rain and thunderstorm, but with fingers and toes crossed, it turned out to be a beautiful spring day.

Chérie By Oui

The new bridal brand by Oui The Label. 

Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.

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Find Your Nearest Store

You can find your favorite Oui The Label styles in our E-boutique and via select stockists.

Say "oui" at a location near you.

 

 

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