Say Oui!

Oui The Label is designed for the modern bride who dresses for herself, seeking a wedding dress that is simple yet elegant, fashionable but timeless. She is a picture of the modern woman who is always her authentic self, exuding effortless cool, and who embraces her femininity.

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Signature Collection

Delight in the transformative and versatile nature of our signature sleek styles, our Signature Collection features the newest in bridal fashion along with timeless classics to clothe the many facets of the modern woman.

Discover the latest Oui The Label collection, featuring effortlessly femme silhouettes with the Oui The Label signature bridal chic.

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Featured Products

Marigold
Dress
A$3,690.00
Viola
Dress
A$3,350.00
Phoenix - Fitted
Dress
A$3,690.00
Iris with sleeves
Dress
A$3,565.00
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Journal

LEXI + BRYSON
Love Stories
Ever since we started dating, we knew that when the time came, we wouldn’t want to have a long engagement. However, I did not expect to have our wedding just 3 months after we got engaged! It was stressful and chaotic, but when the day came, all I felt was relief when I woke up that morning. Relief that the planning was over but also a calmness settled over me because I knew I would get to marry my best friend that day.
Rural Glam
Editorial

A fashion story that is representative of simple pleasures.

Featuring oh-so-chic bridal looks in a rural glam setting.

PATRICIA + KEVIN
Love Stories
Being a 2020 bride, you can only imagine what kind of stress we were feeling. Nevertheless, we persevered and were lucky to be able to go ahead with our plans. We will never forget the week leading up to 30 October 2020. It was scheduled to rain and thunderstorm, but with fingers and toes crossed, it turned out to be a beautiful spring day.
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Chérie By Oui

The new bridal brand by Oui The Label. 

Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.

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Find Your Nearest Store

You can find your favorite Oui The Label styles in our E-boutique and via select stockists.

Say "oui" at a location near you.

 

 

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