Oui The Label is designed for the modern bride who dresses for herself, seeking a wedding dress that is simple yet elegant, fashionable but timeless. She is a picture of the modern woman who is always her authentic self, exuding effortless cool, and who embraces her femininity.
Delight in the transformative and versatile nature of our signature sleek styles, our Signature Collection features the newest in bridal fashion along with timeless classics to clothe the many facets of the modern woman.
Discover the latest Oui The Label collection, featuring effortlessly femme silhouettes with the Oui The Label signature bridal chic.
Chérie By Oui
The new bridal brand by Oui The Label.
Embodying a beautiful mix of tradition and modernity, Chérie By Oui is established to speak to the discerning bride on a personal level. Bringing elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.
Find Your Nearest Store
You can find your favorite Oui The Label styles in our E-boutique and via select stockists.
Say "oui" at a location near you.