Editorial
Paperswan Bride captures the essence of an elegant outdoor wedding!
Editorial
Remi Jordan's fun-filled, vibrant editorial shoot that captures the modern and chic characteristics of Oui The Label whilst revealing additional nuances of the brand’s fun and youthful qualities!
Love Stories
Perfect weather. Auburn, Clare Valley SA. Married beneath the very gumtree where Colby had proposed. The tree is in the middle of an open paddock with an olive orchard connected. 
Editorial
This editorial photoshoot features Oui The Label’s 'Reign Gown', the perfect simple white wedding dress for the classic and elegant bride.
Love Stories
We knew that we wanted to share the day together and that we wanted things to be relatively normal in the morning.To wake up together, walk our little dog and have a delicious breakfast together. Casual. That's probably the best way to describe us and our desire for the day.
Love Stories
Ever since we started dating, we knew that when the time came, we wouldn’t want to have a long engagement. However, I did not expect to have our wedding just 3 months after we got engaged! It was stressful and chaotic, but when the day came, all I felt was relief when I woke up that morning. Relief that the planning was over but also a calmness settled over me because I knew I would get to marry my best friend that day.
Editorial

A fashion story that is representative of simple pleasures.

Featuring oh-so-chic bridal looks in a rural glam setting.

Love Stories
Being a 2020 bride, you can only imagine what kind of stress we were feeling. Nevertheless, we persevered and were lucky to be able to go ahead with our plans. We will never forget the week leading up to 30 October 2020. It was scheduled to rain and thunderstorm, but with fingers and toes crossed, it turned out to be a beautiful spring day.
Musings
The team at Oui The Label have put our heads together and come up with the best tips for you to keep calm and be as wonderfully you as possible in the lead up to your special day.