Oui The Label was first imagined in Melbourne, Australia in 2015, with influences from do-it-your-way bridal icons who paved the way for today's modern brides. We were moved by the desire to reinterpret the norms of bridal fashion at a time when there was a focus on extravagantly styled and priced wedding gowns, joining the very few bridal renegades in the movement to create affordable, cool-girl bridal wear alternatives.
We were creatives hailing from a non-bridal background, setting out to create modern heirlooms to be loved and passed on. Our version of bridal, a carefully curated collection of effortlessly chic pieces that are easy to wear and stays true to our modern luxe aesthetic.
Oui Babe
Chérie By Oui
A special opportunity to express another side of the label, Chérie by Oui is created to speak to today's romantics on a personal level.
Embodying a beautiful mix of tradition and modernity, Chérie by Oui brings elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.
