About Us

OUI the label is a contemporary brand who doesn't play by the traditional rules of bridal fashion. Channelling do-it-your-way style icons such as Bianca Jagger, and Olivia Palermo, the label seeks to answer the cry of modern brides for a uniquely un-wedding wedding outfit.

Whilst unmistakably fashion-forward, each piece from the Oui collection exudes timeless elegance. A decision you will not soon regret in years to come. The label showcases premium quality fabrics and materials with attention to detail in workmanship. Get in touch or simply say hello via info@ouithelabel.com

Launched in 2020, Chérie by OUI is the new bridal brand from the team at OUI The Label. Embodying a beautiful mix of tradition and modernity, Chérie by OUI is created to speak to today's romantics on a personal level.

A special opportunity to express another side of the brand, all Chérie by OUI designs feature elevated styling and intricately embellished details reminiscent of the couture sensibilities of yesteryear. Get in touch to book an appointment or simply say hello via cherie@ouithelabel.com