Oui The Label was first imagined in Melbourne, Australia in 2015, with influences from do-it-your-way bridal icons who paved the way for today's modern brides. We were moved by the desire to reinterpret the norms of bridal fashion at a time when there was a focus on extravagantly styled and priced wedding gowns, joining the very few bridal renegades in the movement to create affordable, cool-girl bridal wear alternatives.


We were creatives hailing from a non-bridal background, setting out to create modern heirlooms to be loved and passed on. Our version of bridal, a carefully curated collection of effortlessly chic pieces that are easy to wear and stays true to our modern luxe aesthetic. 


It's Your Day, You Set The Rules!


Oui Babe

Oui The Label has and will always be made for the bride who dresses for herself, seeking something simple yet elegant, fashionable but timeless. She is a picture of the modern woman who is always her authentic self and embraces her femininity.    We look forward in anticipation, as we clothe the many facets of the Oui woman.


Oui The Label

Chérie By Oui

A special opportunity to express another side of the label, Chérie by Oui is created to speak to today's romantics on a personal level. 

Embodying a beautiful mix of tradition and modernity, Chérie by Oui brings elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.