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shiloh

Oui The Label was first imagined in Melbourne, Australia in 2015, with influences from do-it-your-way bridal icons who paved the way for today's modern brides. We were moved by the desire to reinterpret the norms of bridal fashion at a time when there was a focus on extravagantly styled and priced wedding gowns, joining the very few bridal renegades in the movement to create affordable, cool-girl bridal wear alternatives.

 

We were creatives hailing from a non-bridal background, setting out to create modern heirlooms to be loved and passed on. Our version of bridal, a carefully curated collection of effortlessly chic pieces that are easy to wear and stays true to our modern luxe aesthetic. 

 

It's Your Day, You Set The Rules!

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Kaizen

Oui Babe

Oui The Label has and will always be made for the bride who dresses for herself, seeking something simple yet elegant, fashionable but timeless. She is a picture of the modern woman who is always her authentic self and embraces her femininity.    We look forward in anticipation, as we clothe the many facets of the Oui woman.

 

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Oui The Label

Chérie By Oui

A special opportunity to express another side of the label, Chérie by Oui is created to speak to today's romantics on a personal level. 

Embodying a beautiful mix of tradition and modernity, Chérie by Oui brings elevated styling and intricately embellished pieces, reminiscent of the couture sensibilities of yesteryear to prêt-à-porter.

 

 

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Cherie-Cupid