• Editorial
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J'adore

“Her Day” transcends a mere photo shoot; it stands as a tribute to every bride who graces our doors. We envisioned a modern fairytale where tradition meets contemporary bridal wear, creating an ethereal blend of romance and sophistication.

Set against the vibrant backdrop of Melbourne city, the interplay of historical architecture and the timeless elegance of the gowns amplifies Maison Oui’s fusion of tradition and modernity.

Known for its re-defined classic wedding dresses for the modern romantic, Oui the Label embraces a fresh approach to elegant bridal gowns. Driven by the desire to break away from traditional norms, the Her Day shoot highlights the bride's natural beauty while allowing her personality to shine through.

J'adore

Our J’adore Dress embodies red-carpet glamour with a unique architectural twist, perfect for making a memorable statement on "Her Day." This gown is impeccably stylish, featuring a structured silhouette with delicate draping and a strapless bodice. The optional split skirt adds an extra touch of allure, making it the ideal choice for the modern bride seeking a bold, chic look.

Heirloom

The Heirloom Dress is a masterpiece of sophisticated draping and flattering details. Its sultry split wrap skirt is designed for the bride who wants to command attention and bask in the spotlight. This gown also includes a detachable dramatic overskirt, perfect for making a show-stopping entrance. 

Visualise arriving at a grand wedding venue or a lush garden reception, with the structured lines and flowing fabric of our couture wedding dresses, creating a stunning contrast against the city's timeless charm. The overskirt cascading behind you and catching the light, embodying grace and grandeur with every step. 

J'adore

Ready to find your dream luxury wedding dress? We invite you to explore our Oui the Label collections; “Her Day” could be your day too!

With love,
Morgan, Oui The Label x

Credits
Model: Nelana Ferguson
Photographer: Forever Begins Now 
Dresses: Oui The Label